PACDA
Home Page & Style Guide
PROJECT OVERVIEW
PACDA
Website redesign for the Pennsylvania Career Development Association (PACDA), a statewide professional organization that provides continuing education, networking resources, and employment opportunities for career development practitioners.
• Role: UX Researcher & Designer
• Duration: 2 days
• Deliverables: Logo redesign, copywriting, homepage wireframe, style guide
This short project emphasized visual design and communication strategy. In just two days, I delivered a refreshed logo, modernized and reorganized homepage concept, and streamlined copy. While limited in scope, the redesign provided PACDA with a more professional identity and a clearer way to communicate membership value.
THE CHALLENGE
PACDA’s existing site was outdated and difficult to navigate, limiting their ability to communicate their mission and highlight benefits of membership. Leadership emphasized two priorities: a refreshed logo/visual identity and a framework that would encourage site visitors to become new members.
APPROACH
I began with a close review of PACDA’s existing website, identifying navigation pain points, inconsistent branding, and unclear value communication. That informed the need for a clearer site structure, refined visual hierarchy, and a modern homepage concept.
Poor UI Examples
I also evaluated and rewrote the site’s copy to transform fragmented messaging into a clear, engaging narrative that aligned with PACDA’s mission. For example, membership benefits were buried in a poorly designed infographic, featuring redundant, wordy phrasing.
Continuing Education
Earn CEUs through professional development workshops, webinars, and programs led by industry experts.
Networking & Events
Connect with peers through statewide events, workshops, and conferences designed to foster professional growth and collaboration.
Jobs & Mentorship
Access exclusive job opportunities and connect via our mentorship network—whether seeking guidance or offering expertise.
Copy Refinements
In parallel, I executed a full logo redesign to strengthen the organization’s professional identity and create visual cohesion across digital touchpoints.
Original Logo and Redesigned Versions
DESIGN SOLUTIONS
A polished, professional website redesign that not only refreshed the visuals but also clarified PACDA’s voice and mission. Key improvements included:
• Reimagined logo and color palette to modernize PACDA’s visual identity
• Complete rewrite of copy, transforming jumbled messaging into concise, compelling content
• Highlighted membership benefits to encourage conversion rate of site visitors → new members
• Streamlined navigation and clear hierarchy to make site features easier to identify and use
Modern Visuals
Clarified Value
Improved Hierarchy
REFLECTION
This project was a valuable exercise in translating organizational needs into a clear, professional digital identity. Although the scope was limited to a single homepage mockup and a logo redesign, the work highlighted how even small, targeted updates can strengthen credibility, improve usability, and align an organization’s visual presence with its mission.
PACDA
Home Page & Style Guide
PROJECT OVERVIEW
PACDA
Website redesign for the Pennsylvania Career Development Association (PACDA), a statewide professional organization that provides continuing education, networking resources, and employment opportunities for career development practitioners.
• Role: UX Researcher & Designer
• Duration: 2 days
• Deliverables: Logo redesign, copywriting, homepage wireframe, style guide
This short project emphasized visual design and communication strategy. In just two days, I delivered a refreshed logo, modernized and reorganized homepage concept, and streamlined copy. While limited in scope, the redesign provided PACDA with a more professional identity and a clearer way to communicate membership value.
THE CHALLENGE
PACDA’s existing site was outdated and difficult to navigate, limiting their ability to communicate their mission and highlight benefits of membership. Leadership emphasized two priorities: a refreshed logo/visual identity and a framework that would encourage site visitors to become new members.
APPROACH
I began with a close review of PACDA’s existing website, identifying navigation pain points, inconsistent branding, and unclear value communication. That informed the need for a clearer site structure, refined visual hierarchy, and a modern homepage concept.
Poor UI Examples
I also evaluated and rewrote the site’s copy to transform fragmented messaging into a clear, engaging narrative that aligned with PACDA’s mission. For example, membership benefits were buried in a poorly designed infographic, featuring redundant, wordy phrasing.
Continuing Education
Earn CEUs through professional development workshops, webinars, and programs led by industry experts.
Networking & Events
Connect with peers through statewide events, workshops, and conferences designed to foster professional growth and collaboration.
Jobs & Mentorship
Access exclusive job opportunities and connect via our mentorship network—whether seeking guidance or offering expertise.
Copy Refinement
In parallel, I executed a full logo redesign to strengthen the organization’s professional identity and create visual cohesion across digital touchpoints.
Original Logo and Redesigned Versions
DESIGN SOLUTIONS
A polished, professional website redesign that not only refreshed the visuals but also clarified PACDA’s voice and mission. Key improvements included:
• Reimagined logo and color palette to modernize PACDA’s visual identity
• Complete rewrite of copy, transforming jumbled messaging into concise, compelling content
• Highlighted membership benefits to encourage conversion rate of site visitors → new members.
• Streamlined navigation and clear content hierarchy to make site features easier to identify and use
Modern Visuals
Clarified Value
Improved Hierarchy
REFLECTION
This project was a valuable exercise in translating organizational needs into a clear, professional digital identity. Although the scope was limited to a single homepage mockup and a logo redesign, the work highlighted how even small, targeted updates can strengthen credibility, improve usability, and align an organization’s visual presence with its mission.
PACDA
Home Page & Style Guide
PROJECT OVERVIEW
PACDA
Website redesign for the Pennsylvania Career Development Association (PACDA), a statewide professional organization that provides continuing education, networking resources, and employment opportunities for career development practitioners.
• Role: UX Researcher & Designer
• Duration: 2 days
• Deliverables: Logo redesign, copywriting, homepage wireframe, style guide
This short project emphasized visual design and communication strategy. In just two days, I delivered a refreshed logo, modernized and reorganized homepage concept, and streamlined copy. While limited in scope, the redesign provided PACDA with a more professional identity and a clearer way to communicate membership value.
THE CHALLENGE
PACDA’s existing site was outdated and difficult to navigate, limiting their ability to communicate their mission and highlight benefits of membership. Leadership emphasized two priorities: a refreshed logo/visual identity and a framework that would encourage site visitors to become new members.
APPROACH
I began with a close review of PACDA’s existing website, identifying navigation pain points, inconsistent branding, and unclear value communication. That informed the need for a clearer site structure, refined visual hierarchy, and a modern homepage concept.
Poor UI Examples
I also evaluated and rewrote the site’s copy to transform fragmented messaging into a clear, engaging narrative that aligned with PACDA’s mission. For example, membership benefits were buried in a poorly designed infographic, featuring redundant, wordy phrasing.
Continuing Education
Earn CEUs through professional development workshops, webinars, and programs led by industry experts.
Networking & Events
Connect with peers through statewide events, workshops, and conferences designed to foster professional growth and collaboration.
Jobs & Mentorship
Access exclusive job opportunities and connect via our mentorship network—whether seeking guidance or offering expertise.
Copy Refinement
In parallel, I executed a full logo redesign to strengthen the organization’s professional identity and create visual cohesion across digital touchpoints.
Original Logo and Redesigned Versions
DESIGN SOLUTIONS
A polished, professional website redesign that not only refreshed the visuals but also clarified PACDA’s voice and mission. Key improvements included:
• Reimagined logo and color palette to modernize PACDA’s visual identity
• Complete rewrite of copy, transforming jumbled messaging into concise, compelling content
• Highlighted membership benefits to encourage conversion rate of site visitors → new members.
• Streamlined navigation and clear content hierarchy to make site features easier to identify and use
Modern Visuals
Clarified Value
Improved Hierarchy
REFLECTION
This project was a valuable exercise in translating organizational needs into a clear, professional digital identity. Although the scope was limited to a single homepage mockup and a logo redesign, the work highlighted how even small, targeted updates can strengthen credibility, improve usability, and align an organization’s visual presence with its mission.